From Lifeguard to Sun King

Wall Street Journal

From Lifeguard to Sun King is a compelling account of the life of Robert Bell.  More info
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Honored by President George Bush

Robert Bell was once a teenage lifeguard who went on to redefine the sun care industry and, in the process, built a massive global consumer products empire. Honored by Presidents Bill Clinton and George H.W. Bush (among many other notables), the recipient of Inc. Magazine's "Entrepreneur of the Year" award, and a world renowned business strategist, entrepreneur and best selling author, Robert Bell is revered as the model of entrepreneurial success, business ethics, and healthy living.    Click here to learn more

Robert Bell lifeguard